The New Wave of Home Party Marketing: Connection
Connection: the shared emotional feeling of attachment to someone, because of a subject, thing, event, place, smell, sound, thought, experience… If you can truly ‘connect’ with your prospects, they will turn into and become your customers forever. All human beings are naturally drawn to a familiar, especially in unfamiliar situations. The biggest key to have someone COMPELLED to do business with you, is a feeling of connection. Key: start every conversation, every voice mail, and especially emails with a sentence or phrase to seek or validate something that connects...
Read MoreFacebook Wall No-No’s for Home Party Professionals
In the home party business? Engaging your prospects, customers, hostesses and down line is really important. But there are some things you should NOT post on Facebook walls: -Don’t try to close a sale -Don’t pick a party date -Don’t nag about them for not responding, not booking, not calling -Don’t go into details about any business transaction(s) -Don’t openly manage your team member(s) -Don’t post too many ‘commercial’ messages about your business in a row, or post too many times in one day (this is the fastest way for your friends to...
Read MoreThe Number One Mistake Home Party Consultants Make
Guess what the number one mistake home party consultants make? They try to sell. When I started Fantasia Home Parties back in 1984, I trained all our newly hired sales representatives. And the first thing I would tell them is: “I hate selling!” No one believed me, and they laughed because I was the number one sales person for the longest time! My secret? I love to help people get what they need and what they want, and I really love to make people happy. And I love our products! If you can feel that way about what you do or sell, let it come through and through. Pretty...
Read MoreThe Difference Between your Action List vs To-Do-List
Feel like you’re at a stand-still with your business?Ever wish things would just move a little faster? If you are conscientious direct selling consultant, I bet you got one heck of a to-do-list.That is terrific, but I have to ask: do you have an action list? There’s a big difference between a to-do list and an action list. The items you put on your to-do list are usually broader. The items on that list may be on that list for some time. That alone may create a feeling of being overwhelmed, or just creates inertia because you need huge blocks of time. Here are some items on a...
Read More3 Ways to Swim Out to Your Ship
Is your home party business stalling? Is your calendar looking a little light? Hey there! You can’t afford to wait for your ship to come in! Swim out to it! 1. Call 5 of your last party cancellations and give them a good reason why now is a good time to reschedule. Get them to pencil in a new date, now.2. Schedule your own romance party, or open house show, ladies night or party barbeque for this weekend, or the very first weekend you can manage. 3. Write a personal short story about a product you love, or a new product, and email it to15 of your customers or past hostesses....
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