The New Wave of Home Party Marketing: Connection
Connection: the shared emotional feeling of attachment to someone, because of a subject, thing, event, place, smell, sound, thought, experience… If you can truly ‘connect’ with your prospects, they will turn into and become your customers forever. All human beings are naturally drawn to a familiar, especially in unfamiliar situations. The biggest key to have someone COMPELLED to do business with you, is a feeling of connection. Key: start every conversation, every voice mail, and especially emails with a sentence or phrase to seek or validate something that connects...
Read MoreFacebook Wall No-No’s for Home Party Professionals
In the home party business? Engaging your prospects, customers, hostesses and down line is really important. But there are some things you should NOT post on Facebook walls: -Don’t try to close a sale -Don’t pick a party date -Don’t nag about them for not responding, not booking, not calling -Don’t go into details about any business transaction(s) -Don’t openly manage your team member(s) -Don’t post too many ‘commercial’ messages about your business in a row, or post too many times in one day (this is the fastest way for your friends to...
Read MoreThe Number One Mistake Home Party Consultants Make
Guess what the number one mistake home party consultants make? They try to sell. When I started Fantasia Home Parties back in 1984, I trained all our newly hired sales representatives. And the first thing I would tell them is: “I hate selling!” No one believed me, and they laughed because I was the number one sales person for the longest time! My secret? I love to help people get what they need and what they want, and I really love to make people happy. And I love our products! If you can feel that way about what you do or sell, let it come through and through. Pretty...
Read MoreYour Mission Should You Choose to Accept It
Have you ever taken on a mission for your business? A mission can be an exciting adventure with an outcome that can change your whole business climate and bottom line. It doesn’t have to be complicated, you just have to be committed to the belief that you will do whatever it takes to complete the mission. Here’s a good one: take a look at your next 4 weekends. Do you have any home parties booked? Are the bookings a little sparse or your calendar bare? It doesn’t have to be that way! Make it a mission, and in your head and heart get down to do whatever you have to to and...
Read MoreThrow in a Couple Extra Shrimp
My Dad had a fish store when I was a teenager, in Union City, NJ. He had steady customers that would come from other states around the holidays just to buy his fish. Sometimes they waited an hour before he waited on them, but it didn’t matter to them. They knew he got up every day at 3:00AM just to go to the Fulton Fish Market in New York to get first pickings on the best and freshest, and know that he would settle for nothing less. He was one of the hardest working men I ever knew. He was also really smart. His scales were on the counter in full sight. Every time someone ordered a...
Read More5 Insider Business Facebook Tips worth a Million Bucks
As a home party consultant, what you are projecting to the world from your social marketing is always worth a second look. Hello social marketing! You are a billboard! Perception is reality in our ever expanding on-line world. When you have invested in a business, you want to make sure that what you’re projecting is helping, not hindering those investments.5 Insider Tips for Facebook You Can Not Afford to Ignore:1. Don’t share posts/tweets that are whiny, make you seem bored or a frivolous. After a couple times, you will be associated as a whiny, bored and frivolous person....
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