The New Wave of Home Party Marketing: Connection
Connection: the shared emotional feeling of attachment to someone, because of a subject, thing, event, place, smell, sound, thought, experience… If you can truly ‘connect’ with your prospects, they will turn into and become your customers forever. All human beings are naturally drawn to a familiar, especially in unfamiliar situations. The biggest key to have someone COMPELLED to do business with you, is a feeling of connection. Key: start every conversation, every voice mail, and especially emails with a sentence or phrase to seek or validate something that connects...
Read MoreFacebook Wall No-No’s for Home Party Professionals
In the home party business? Engaging your prospects, customers, hostesses and down line is really important. But there are some things you should NOT post on Facebook walls: -Don’t try to close a sale -Don’t pick a party date -Don’t nag about them for not responding, not booking, not calling -Don’t go into details about any business transaction(s) -Don’t openly manage your team member(s) -Don’t post too many ‘commercial’ messages about your business in a row, or post too many times in one day (this is the fastest way for your friends to...
Read MoreIs Your Email Address Shooting Yourself in the Foot?
Take this email checkup: -Is your email address hard to remember? -Is it hard to type if someone is trying to copy it from a business card, brochure or catalog?-It is a jumble of letters and numbers that don’t make sense? -Is it something left over from college or high school? (BoozerCorona@IamStillDrunk.com) -Would it make someone think twice about opening it because it looks like a spam? This morning I went nuts trying to send an email to a romance consultant. My email program does remember email addresses, but it doesn’t remember anything if you don’t start typing...
Read More3 Ways to Swim Out to Your Ship
Is your home party business stalling? Is your calendar looking a little light? Hey there! You can’t afford to wait for your ship to come in! Swim out to it! 1. Call 5 of your last party cancellations and give them a good reason why now is a good time to reschedule. Get them to pencil in a new date, now.2. Schedule your own romance party, or open house show, ladies night or party barbeque for this weekend, or the very first weekend you can manage. 3. Write a personal short story about a product you love, or a new product, and email it to15 of your customers or past hostesses....
Read MoreStill waiting for that call or email?
Are you still ‘waiting’ for someone to call or write you back? Part of growing your home party business is making sure you have a way of retrieving all those seeds from the business cards, catalogs, flyers, emails, phone calls, and Facebook posts you planted. That means going back and rekindling the connection every single day. It means a drop here and there to keep your relationship going. It does NOT mean that you hawk your goods or try to get a party booked every time. Or ‘waiting’ until they call you or email you back. It doesn’t work that way...
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