Is Your Email Address Shooting Yourself in the Foot?

Take this email checkup:
-Is your email address hard to remember? 
-Is it hard to type if someone is trying to copy it from a business card, brochure or catalog?
-It is a jumble of letters and numbers that don’t make sense? 
-Is it something left over from college or high school? (
-Would it make someone think twice about opening it because it looks like a spam? 

This morning I went nuts trying to send an email to a romance consultant. My email program does remember email addresses, but it doesn’t remember anything if you don’t start typing in the first few letters. And it’s no help if your name is completely unassociated with your email address! So I didn’t send the email!

Warning: something as innocent as a weird looking and or hardtoremember email address can put a serious damper on your business. Many times it’s your first impression, and it could be your last. 

So, take a close look at your email address right now and give it a modern day assessment. 
Be honest. And if it really isn’t working for you, either tune it up, or trade it in for a new model. 

Rina Valan

P.S. If you are worried about changing your email address and losing emails, you can always change the settings to have it forwarded to your new address. Then reply to those emails from your new address.