The New Wave of Home Party Marketing: Connection
Connection: the shared emotional feeling of attachment to someone, because of a subject, thing, event, place, smell, sound, thought, experience… If you can truly ‘connect’ with your prospects, they will turn into and become your customers forever. All human beings are naturally drawn to a familiar, especially in unfamiliar situations. The biggest key to have someone COMPELLED to do business with you, is a feeling of connection. Key: start every conversation, every voice mail, and especially emails with a sentence or phrase to seek or validate something that connects...
Read MoreIs Your Email Address Shooting Yourself in the Foot?
Take this email checkup: -Is your email address hard to remember? -Is it hard to type if someone is trying to copy it from a business card, brochure or catalog?-It is a jumble of letters and numbers that don’t make sense? -Is it something left over from college or high school? (BoozerCorona@IamStillDrunk.com) -Would it make someone think twice about opening it because it looks like a spam? This morning I went nuts trying to send an email to a romance consultant. My email program does remember email addresses, but it doesn’t remember anything if you don’t start typing...
Read More3 Ways to Swim Out to Your Ship
Is your home party business stalling? Is your calendar looking a little light? Hey there! You can’t afford to wait for your ship to come in! Swim out to it! 1. Call 5 of your last party cancellations and give them a good reason why now is a good time to reschedule. Get them to pencil in a new date, now.2. Schedule your own romance party, or open house show, ladies night or party barbeque for this weekend, or the very first weekend you can manage. 3. Write a personal short story about a product you love, or a new product, and email it to15 of your customers or past hostesses....
Read MoreIs it Real Work or Busy Work?
I once had a secretary who loved to rewrite her notes, then type them, put a frilly border around them, assemble them into a colored folder, and then would do it all over again on different color paper. She did not last very long.There’s a difference between making busy work and doing real work. Making busy work can be an excuse not to do what you should really be doing. Real work is something you do that has thought, purpose, an action that creates an action, response. In our home party business, busy work may feel like it’s less stressful, more fun. If you are constantly...
Read MoreMagic Booking Techniques
Let’s start with buying a pair of jeans. Have you done that lately? It’s insane! There’s mid rise, low rise, boot cut, straight leg, short, tall, full hips, no hips, stretch. It so overwhelming it makes me walk out the store! People like choices, but frankly, but all they want is someone to come up to them and say “You want the low rise with a boot cuff or straight leg?” Give them ‘this or that.’ The same question and technique applies when you try to book a party. You want to turn your customer’s thought from-“Do I want to have a...
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