Tips for Expos and Fairs
Last week some of our Fantasia home party reps got a booth and exhibited at a women’s expo. I attended and spent the afternoon casually observing how attendees behaved at our booth. I also spent a lot of time observing how attendees behaved with other exhibitors! Amazing what you learn and “remember” when you step back and just listen! Things that worked the best: Experiential: people like to poke, prod, touch, taste. Put the product in their hands and let them get excited about it as you give them ideas, features. Draw them into what the experience/outcome would be if...
Read MoreStreet Fairs and the Fudge Table
I stopped at a local street fair this weekend, and walked past a table selling homemade fudge. Well actually I TRIED to walk past a table selling homemade fudge… They had someone out front pushing teeny samples under your nose and saying: “Oh, but you have to try ours! It’s the best!” Geez. That business practice should be illegal. Oh, they know. They know that most of us will buy once they have that edible, incredibly delectable morsel in their mouth. Now, from a sales person’s point of view, I want you to think about this:-No one I know actually NEEDS...
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