Summer Attention Deficit Syndrome
It’s Summer. It’s a third email already. It’s your up-teenth post on your Facebook fan page. And ladies and gentlemen… Crickets. Summer is all about distractions. You can’t afford to close up shop and wait til Fall, so here’s some basic tips that can help. 1. Grab their attention immediately. -Emails: include your promotional offer in your subject line. Make your call to action clear and to the point. -Voice Mail: practice your opening line, make sure it engaging, or make a connection, or give a response/answer directly to a request or inquiry. The rest...
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