Summer Attention Deficit Syndrome

It’s Summer.
It’s a third email already.
It’s your up-teenth post on your Facebook fan page.

And ladies and gentlemen…
Crickets.

Summer is all about distractions.
You can’t afford to close up shop and wait til Fall, so here’s some basic tips that can help.

1. Grab their attention immediately.
-Emails: include your promotional offer in your subject line. Make your call to action clear and to the point.
-Voice Mail: practice your opening line, make sure it engaging, or make a connection, or give a response/answer directly to a request or inquiry. The rest of your message will follow

2. To Engage is the new way of marketing.
Stretch and go find new social fan page sites and groups. Become a fan or member, and engage people on a regular basis. Important: do not post commercials or hawk your business right away! Show value, give help, support, a ‘like’. You become interesting when you are interested in others!

3. Be Obsessive with your Hostess Coaching
If there is a time to do even more timely and effective hostess coaching, it is now!
Make ALL the calls you were taught to make:
-The first one? Just a few days after you got the booking and mailed a hostess packet.
-A couple more pep and reminder calls in between.
-And the last one should be made the day before the party.

ALL these calls are critical, now is not the time for short cuts.
Tip: get your hostess to create an event on Facebook for her party–you will have the opportunity to engage your guests BEFORE and then AFTER the party. And you will have a much less chance of cancellation!

4. Suggest and book midweek parties whenever possible.
Advertise two open dates and post them as “I have available this or that date” online, OR whenever someone says they might be interested in having a party.
-Remember, always SUGGEST a ‘this or that’ date.
-Even better: “Let’s pencil it in.”

—Rina Valan

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Once upon a time, in 1984, a woman named Rina Valan was frustrated about the limits placed on women in the business world and in their personal relationships. Back then, you literally had one choice: raise a family or have a career. In addition, if women complained of lack of pleasure with a partner, it was just assumed she was ‘frigid.’ Those choices were just not acceptable to Rina, and so her mission because clear to be that champion for the financial and personal well-being of women and their partners. With a $10,000 loan from her mother and drawing out all her cash advances on credit cards, in August 1984 Rina started Fantasia Home Parties in a small dusty warehouse in Elizabeth, NJ. She loved her 3 year old daughter so much that she could not bear to leave her with a sitter, so she took her to work every day. In the evenings would train new consultants so they could sell at home parties and be able to support their families AND be there to take care of them too. Today, Rina and her daughter, Emily, still work side by side. So 30 years later, Fantasia Home Parties stands as the pioneer and leader in romance home parties. As one of the founding member of CAHPA (Certified Adult Home Party Association), Fantasia continues to forge the trail and we make it possible for women to be equals in matters of the heart, personal pleasure, or providing income for themselves and family. Some of us do it in pink high heels or sneakers, some are single or married, some are single moms, or some of us are even taking care of own moms. With over 33 years of executive experience in the Home Party and Direct Selling business, her personal attention and real life experience is the backbone of our team. It is not unusual that she shares her working experience daily by coaching and with personal support with both new and experienced consultants.

Rina Valan, President and Founder of Fantasia Home Parties