You Look Like My Aunt

 
Connection:  
the shared emotional feeling of attachment to someone, because of a subject, thing, event, place, smell, sound, thought, experience…
If you can truly ‘connect’ with your prospects, they will turn into and become your customers forever.
All human beings are naturally drawn to a familiar, especially in unfamiliar situations.
The biggest key to have someone COMPELLED to do business with you, is a feeling of connection.
Key: start every conversation, every voice mail,  and especially emails with a sentence or phrase to seek or validate something that connects you. You may have to reach, but it is important to be sincere-hey, maybe you drove through their town once!
For me, everyone always looks familiar:  “Did I ever tell you, you look just like my Aunt ; )”
–Rina Valan
Copyright 2012 by Rina Valan. No portion of this post may be reproduced without it’s entire content including all links.
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