Do you know how many different varieties of ice cream Ben & Jerry’s there is? Oh my gosh! Made the mistake of walking by their ice cream selection at the grocery store yesterday.
I literally froze in my tracks (pun intended!)
The problem?
I was incredibly overwhelmed-there were DOZENS and dozens of varieties and flavors to choose from! Ten minutes later and I was still pacing the aisle because I could not decide on a flavor.
And then I got a call on my cell was distracted and walked away.
Did I go back and buy the ice cream? No.
You know, your customers can get easily overwhelmed in our home party business too, especially when you’re trying to book parties. It’s not that they’re not interested, but so much is going on in their heads and so many decisions/choices to make.
TIP: Help them by FOCUSING on a date instead of focusing on whether or not to have a party!
When you’re at a party, avoid the general announcement:
“If any of you would like to have party, see me later.”
What to do instead? 
Take a wall calendar, mark off the days you are already booked or not available with a big “X.”
You don’t have to put the particulars on any of the dates, just mark them off with an “X.”
At the end of your presentation, give your brief pitch about booking a party. Then just pass the calendar over to one person and say:
“OK everybody, here are the dates I have available. Next month, I have June14, 21 and July 8 open. Pencil in your name and number with your choice.”
The same applies for postings on your Facebook, Twitter and other social sites. Whenever possible, post 2 or 3 dates out you want to book and then post: “I have only have June 20 or 29th open, get your preferred date first, book with me now!”
Works like a charm!
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2 Comments
Rina Valan, President and Founder of Fantasia Home Parties
It is so important to make your calendar look full! The sense of urgency is powerful!
It is so important to make your calendar look full! The sense of urgency is powerful!