What’s the Story?
Want a secret weapon that will make you a great sales person without ‘selling?’Tell your customers a story. I read someplace that we humans are wired for stories—since we were little kids we’ve been read to and told stories. Essentially, this is how we’ve been conditioned to learn—morals and values are taught through stories. Stories are essential and powerful, as long as they are about 30 seconds long. A good story is especially effective with prospective customers, people who may host a party, hostess coaching, or when speaking with a potential new...
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