The New Wave of Home Party Marketing: Connection
Connection: the shared emotional feeling of attachment to someone, because of a subject, thing, event, place, smell, sound, thought, experience… If you can truly ‘connect’ with your prospects, they will turn into and become your customers forever. All human beings are naturally drawn to a familiar, especially in unfamiliar situations. The biggest key to have someone COMPELLED to do business with you, is a feeling of connection. Key: start every conversation, every voice mail, and especially emails with a sentence or phrase to seek or validate something that connects...
Read MoreThe Number One Mistake Home Party Consultants Make
Guess what the number one mistake home party consultants make? They try to sell. When I started Fantasia Home Parties back in 1984, I trained all our newly hired sales representatives. And the first thing I would tell them is: “I hate selling!” No one believed me, and they laughed because I was the number one sales person for the longest time! My secret? I love to help people get what they need and what they want, and I really love to make people happy. And I love our products! If you can feel that way about what you do or sell, let it come through and through. Pretty...
Read MoreIs it Real Work or Busy Work?
I once had a secretary who loved to rewrite her notes, then type them, put a frilly border around them, assemble them into a colored folder, and then would do it all over again on different color paper. She did not last very long.There’s a difference between making busy work and doing real work. Making busy work can be an excuse not to do what you should really be doing. Real work is something you do that has thought, purpose, an action that creates an action, response. In our home party business, busy work may feel like it’s less stressful, more fun. If you are constantly...
Read MorePut Down the Bat
The scene: a hard sell salesperson, shoving a business card and catalog into your hand.A minute with them and you feel like you’ve just been hit over the head with a bat. Ugh.Oh, you can pick them out right away.They can be seen shoving a catalog or business card into every person’s hand they come across. You know them online.All their posts on Facebook are about pushing their products or service. The hard-sell sales person is all about “Me, Me Me!” But networking is about building relationships, not dumping your wants and needs onto others. I Check out this article...
Read MoreThe Number One Mistake Home Party Consultants Make
They try to sell. When I started Fantasia Home Parties back in 1984, I trained all our newly hired sales representatives. And the first thing I would tell them is: “I hate selling!” No one believed me, and they laughed because I was the number one sales person for the longest time! My secret? I love to help people get what they need and what they want, and I really love to make people happy. And I love our products! If you can feel that way about what you do or sell, let it come through and through. Pretty soon you’ll stop struggling for another...
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