Secret Weapon: The Email Subject Line

Do you often overlook the subject line when you send an email?

Well, did you know that the subject line in emails is one of the most important ways to get someone to actually open it AND read it?

People who are new to marketing their home party business ask: “How should I write my subject lines so that more recipients will open my emails?” It is such a shame when you spend a lot of time on writing the perfect copy, or coming up with an incredible offer only for it to be immediately deleted by your recipient. This is so critical when it comes to emails to potential party hostesses, reconfirmation of booked party dates, order and party follow up, etc. You don’t want to be trashed without a fair glance!

So what’s our advice for email subject lines? This is going to sound “stupid simple” to a lot of people, but here goes: Your subject line should (drum roll please): Describe the subject of your email. Don’t confuse newsletters with promotions or follow up notes. If your email is a newsletter, put the name and issue of the newsletter in your subject line. Because that’s what’s inside. If your email is a special promotion, tell them what’s inside. Either way, just don’t write your subject lines like advertisements. When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.

As promised, I found a great article on the best and worst of email subject lines. The people over at MailChimp recently analyzed over 40 million emails sent from customers, and found the ones with the highest open rates and the ones with the lowest open rates. Interesting: one of the best is “We Throwing a Party. ” Worth your time, make sure you put it into practice ASAP!
http://www.mailchimp.com/articles/email_marketing_subject_line_comparison/

P.S. From now on, notice the subject line in the emails you get. Which do you automatically delete? Which are the ones you open and ask yourself ‘why?” With some tweaking, you may have your next great subject line!

—Rina Valan
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Once upon a time, in 1984, a woman named Rina Valan was frustrated about the limits placed on women in the business world and in their personal relationships. Back then, you literally had one choice: raise a family or have a career. In addition, if women complained of lack of pleasure with a partner, it was just assumed she was ‘frigid.’ Those choices were just not acceptable to Rina, and so her mission because clear to be that champion for the financial and personal well-being of women and their partners. With a $10,000 loan from her mother and drawing out all her cash advances on credit cards, in August 1984 Rina started Fantasia Home Parties in a small dusty warehouse in Elizabeth, NJ. She loved her 3 year old daughter so much that she could not bear to leave her with a sitter, so she took her to work every day. In the evenings would train new consultants so they could sell at home parties and be able to support their families AND be there to take care of them too. Today, Rina and her daughter, Emily, still work side by side. So 30 years later, Fantasia Home Parties stands as the pioneer and leader in romance home parties. As one of the founding member of CAHPA (Certified Adult Home Party Association), Fantasia continues to forge the trail and we make it possible for women to be equals in matters of the heart, personal pleasure, or providing income for themselves and family. Some of us do it in pink high heels or sneakers, some are single or married, some are single moms, or some of us are even taking care of own moms. With over 33 years of executive experience in the Home Party and Direct Selling business, her personal attention and real life experience is the backbone of our team. It is not unusual that she shares her working experience daily by coaching and with personal support with both new and experienced consultants.

Secret Weapon: The Email Subject Line

Rina Valan, President and Founder of Fantasia Home Parties