Raving Fans Becomes YOUR Sales Force

“To keep your customers today, you can’t be content just to satisfy them. If you want your business to thrive, you have to create what I call Raving Fans — customers who are so excited about the way you treat them that they want to tell stories about you. These customers become part of your sales force–”   by Ken Blanchard, coauthor of Raving Fans: A Revolutionary Approach to Customer Service.
Wow! Ain’t it the truth in our home party business or what? Don’t you love it when your hostesses and her friends BRAG about how great you treat them how much fun you are,  how ‘nice’ and/or generous? These RAVING Fans in essence become YOUR sales force, they sell you, they sell for you, they sell your business and keep your business going for YOU!

So how can you create RAVING Fans?
–Thrill your hostesses: connect with them before, during, and after a party. Critical: it doesn’t stop once you leave her door!
–Focus on education, and especially on FUN during your presentation. Make it ‘all about them’
–Connect during and especially AFTER a presentation with every customer. Call and or/email them to see if they got their order and if they are happy. Huge tip: Invite them into your social online circle (like Facebook) grow them into a Raving Fan.
–Customer returns? Customer complaints? The last thing you want to do is ‘pass them off’ to someone else. Be the in between, do the leg work, follow through for them, and do whatever you can do to make it right, even if it isn’t profitable for the moment. This INSURES a Raving Fan.

Rina Valan

P.S. If you can’t read Ken’s book soon, read The Thrive Blogs review..worth 2 minutes of your time.