Post Party Fishing

The Scene:
Phone conversation with an experienced home party sales representative.

The Pain:
When asked how her sales were this month: “I did a fantastic $1500 party last week. There were over 15 people there, but no one booked! I feel discouraged, and can’t seem to find new people to book one of my shows.”

Thump to Side of Her Head:
Wait a minute! She had found LOTS of new people!
What she didn’t find were fish that jumped into her boat!

And fishing isn’t just about throwing a line into the water!
You have to:
—find the right spot
—bait the hook or something interesting for them to nibble on
—cast the line, and not just once, but a lot
—and most importantly: you have to PULL the fish out of the water!

She was suffering from a spear fishing mentality! That’s a very hit-or-miss and tough way to stay in business. The odds of getting them on the first shot can be dim. Our home party business is all about building relationships and having 15 people actually see and be with you for a couple hours is an incredible opportunity. It starts when you walk in the door and continues when you walk out the door IF you choose to. That’s right! If YOU choose to!

How?
1. A simple email letting them know you appreciated them coming. Tell them to look for another email from you when their orders are about to be delivered.
2. Then, another email when their order/product is about to be delivered. The mention of a tip or product suggestion is a way to engage them in feedback/conversation. Best? Email them on Facebook!
3. You respond, they respond.
4. Repeat.

Because:
—they can continue to be a regular buying customer
—you eventually friend them on Facebook, and never ‘lose’ them again

—eventually, you might get them to book
—they can turn into a Fan who tells their friends and gets you referrals
—they may even turn out to be you next new recruit

Chuck the spear.
Pay attention to your fishies.
You know what to do.

—Rina Valan

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Once upon a time, in 1984, a woman named Rina Valan was frustrated about the limits placed on women in the business world and in their personal relationships. Back then, you literally had one choice: raise a family or have a career. In addition, if women complained of lack of pleasure with a partner, it was just assumed she was ‘frigid.’ Those choices were just not acceptable to Rina, and so her mission because clear to be that champion for the financial and personal well-being of women and their partners. With a $10,000 loan from her mother and drawing out all her cash advances on credit cards, in August 1984 Rina started Fantasia Home Parties in a small dusty warehouse in Elizabeth, NJ. She loved her 3 year old daughter so much that she could not bear to leave her with a sitter, so she took her to work every day. In the evenings would train new consultants so they could sell at home parties and be able to support their families AND be there to take care of them too. Today, Rina and her daughter, Emily, still work side by side. So 30 years later, Fantasia Home Parties stands as the pioneer and leader in romance home parties. As one of the founding member of CAHPA (Certified Adult Home Party Association), Fantasia continues to forge the trail and we make it possible for women to be equals in matters of the heart, personal pleasure, or providing income for themselves and family. Some of us do it in pink high heels or sneakers, some are single or married, some are single moms, or some of us are even taking care of own moms. With over 33 years of executive experience in the Home Party and Direct Selling business, her personal attention and real life experience is the backbone of our team. It is not unusual that she shares her working experience daily by coaching and with personal support with both new and experienced consultants.

Rina Valan, President and Founder of Fantasia Home Parties