Empty Tank Syndrome

Your car has no gas, what do you do?

That’s pretty simple isn’t it?

You’d never think of throwing away your car when you’re out of gas, right?

Well, so goes the same goes for your business. Walking away is not your only choice.
You’re just out of GAS!

Dilemma: worrying, finding others to validate your fears, whining, or complaining sure feels like marketing, but it isn’t. Yet many invest in a home party business and do just that.
Without 5 or 6 future bookings, you run the risk of this EMPTY TANK SYNDROME.

Putting gas in your tank means: making a conscious daily investment in time to market your business.

4 ways to put gas in your tank

1. Assemble your prospect list.
What’s a prospect list? That’s everyone you know: family, friends, people you work or used to work with, neighbors, customers, former customers, etc. It is also people you know online through your social media (like Facebook, Lindedin, etc)

2. Turn and reach out to previous customers that you’ve ignored, and turn them back into warm leads using Facebook.
–Look them up from previous home parties or from a direct sale. Do NOT friend them immediately at first. Message them with a brief hello and a question that connected you and begs a response back (“How’s that Rash Free Shave Cream working for you?”)
–Once you get a response, continue to message one more time, and then friend request.
Once you have them into your social circle, you get to show up on their desktop every day…and you may continue to grow them as a customer, future hostess, or even a Rep. This is the secret of growing your business in today’s world.

3. Create an ‘event’ on Facebook around a special promotion/gift/ incentive for hosting a party.
Provide an end date. Make it fun and creative. Why? Because this event shows up on all your friends or your Fans desktop everyday! Engage anyone who comments or responds. You can even send updates. It’s a free commercial!

4. Book your own party, and especially invite those that said no to a booking.
Your goal is not to sell, but to expose yourself and business, and get a couple of future bookings!

5. Repeat all of the above. Every single day…until you fill up your tank!

—Rina Valan

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Once upon a time, in 1984, a woman named Rina Valan was frustrated about the limits placed on women in the business world and in their personal relationships. Back then, you literally had one choice: raise a family or have a career. In addition, if women complained of lack of pleasure with a partner, it was just assumed she was ‘frigid.’ Those choices were just not acceptable to Rina, and so her mission because clear to be that champion for the financial and personal well-being of women and their partners. With a $10,000 loan from her mother and drawing out all her cash advances on credit cards, in August 1984 Rina started Fantasia Home Parties in a small dusty warehouse in Elizabeth, NJ. She loved her 3 year old daughter so much that she could not bear to leave her with a sitter, so she took her to work every day. In the evenings would train new consultants so they could sell at home parties and be able to support their families AND be there to take care of them too. Today, Rina and her daughter, Emily, still work side by side. So 30 years later, Fantasia Home Parties stands as the pioneer and leader in romance home parties. As one of the founding member of CAHPA (Certified Adult Home Party Association), Fantasia continues to forge the trail and we make it possible for women to be equals in matters of the heart, personal pleasure, or providing income for themselves and family. Some of us do it in pink high heels or sneakers, some are single or married, some are single moms, or some of us are even taking care of own moms. With over 33 years of executive experience in the Home Party and Direct Selling business, her personal attention and real life experience is the backbone of our team. It is not unusual that she shares her working experience daily by coaching and with personal support with both new and experienced consultants.

Rina Valan, President and Founder of Fantasia Home Parties