Do You Like Fudge?

Time: 3PM
Where: In my office, in front of my computer
What: I’m having a fantasy…it’s about fudge

So, what brought this craving on you may ask? I was thinking about the county fair I went to over the summer. There was a booth selling homemade fudge, and they had someone out front pushing teeny samples under your nose and saying:
“Oh, but you have to try ours! It’s the best!”

Geez. That business practice should be illegal.

Ever try to walk past these people without tasting the sample? Oh, they know.
They know that most of us will love it, and they know most of us will buy once they have that edible, incredibly delectable morsel in their mouth.

Now, from a sales person’s point of view, I want you to think about this:
No one I know actually NEEDS to buy fudge,and
No one I know thinks they have EXTRA MONEY for fudge.
But, they just buy it, and just because they tried a little, little bit of it.

Brilliant, genius prospecting and lead generation and really cheap. Works for me!

We all are in some sort of “fudge” business. Why don’t you try giving them a teeny piece, more often, in more places, to more people! It can be as simple as a product sampler, a giveaway, a trial portion/service, etc. And besides…I bet yours is lower in calories too.

Rina Valan

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Once upon a time, in 1984, a woman named Rina Valan was frustrated about the limits placed on women in the business world and in their personal relationships. Back then, you literally had one choice: raise a family or have a career. In addition, if women complained of lack of pleasure with a partner, it was just assumed she was ‘frigid.’ Those choices were just not acceptable to Rina, and so her mission because clear to be that champion for the financial and personal well-being of women and their partners. With a $10,000 loan from her mother and drawing out all her cash advances on credit cards, in August 1984 Rina started Fantasia Home Parties in a small dusty warehouse in Elizabeth, NJ. She loved her 3 year old daughter so much that she could not bear to leave her with a sitter, so she took her to work every day. In the evenings would train new consultants so they could sell at home parties and be able to support their families AND be there to take care of them too. Today, Rina and her daughter, Emily, still work side by side. So 30 years later, Fantasia Home Parties stands as the pioneer and leader in romance home parties. As one of the founding member of CAHPA (Certified Adult Home Party Association), Fantasia continues to forge the trail and we make it possible for women to be equals in matters of the heart, personal pleasure, or providing income for themselves and family. Some of us do it in pink high heels or sneakers, some are single or married, some are single moms, or some of us are even taking care of own moms. With over 33 years of executive experience in the Home Party and Direct Selling business, her personal attention and real life experience is the backbone of our team. It is not unusual that she shares her working experience daily by coaching and with personal support with both new and experienced consultants.

Rina Valan, President and Founder of Fantasia Home Parties