Do Follow Up Emails/Notes Work?

How effective can a follow-up letter be, and how can I make it effective?
—Alisha S.

A: You should always send a follow-up letter after your meeting. Here’s what that does for you: When you send a follow-up letter or email after a phone call or a meeting, you are saying that you valued their time and attention. You are saying that they are important. And it’s one more touch. It’s one more way to stay at the forefront of their attention.

Now, here is what you want to include in that follow up letter to make it more effective:

1. Thank them for their time and attention.

2. Show them some appreciation by paying them a compliment. Remember that you are dealing with people, and people love compliments. They love the attention and they love it when you noticed something important about them.

3. Provide a brief recap of your phone conversation or your meeting. Highlight the important topics that were covered.

4. Verify the next steps to move the sale forward. This could be anything from scheduling the next meeting to verification of deliverables.

Your sales process consists of several steps, but you should take every opportunity to provide your prospect with a bridge between stages. The follow-up letter is one of those bridges. Use the follow-up letter as an opportunity to help your prospect through the sales process and get to the end goal.

Once upon a time, in 1984, a woman named Rina Valan was frustrated about the limits placed on women in the business world and in their personal relationships. Back then, you literally had one choice: raise a family or have a career. In addition, if women complained of lack of pleasure with a partner, it was just assumed she was ‘frigid.’ Those choices were just not acceptable to Rina, and so her mission because clear to be that champion for the financial and personal well-being of women and their partners. With a $10,000 loan from her mother and drawing out all her cash advances on credit cards, in August 1984 Rina started Fantasia Home Parties in a small dusty warehouse in Elizabeth, NJ. She loved her 3 year old daughter so much that she could not bear to leave her with a sitter, so she took her to work every day. In the evenings would train new consultants so they could sell at home parties and be able to support their families AND be there to take care of them too. Today, Rina and her daughter, Emily, still work side by side. So 30 years later, Fantasia Home Parties stands as the pioneer and leader in romance home parties. As one of the founding member of CAHPA (Certified Adult Home Party Association), Fantasia continues to forge the trail and we make it possible for women to be equals in matters of the heart, personal pleasure, or providing income for themselves and family. Some of us do it in pink high heels or sneakers, some are single or married, some are single moms, or some of us are even taking care of own moms. With over 33 years of executive experience in the Home Party and Direct Selling business, her personal attention and real life experience is the backbone of our team. It is not unusual that she shares her working experience daily by coaching and with personal support with both new and experienced consultants.

Rina Valan, President and Founder of Fantasia Home Parties