Brain Freeze

I got Brain Freeze yesterday just by walking down the ice cream aisle in the grocery store. Do you know how many different varieties of ice cream is out there! Oh my gosh! I literally froze in my tracks (pun intended!)

So what’s the problem?

I was incredibly overwhelmed. DOZENS and dozens of varieties and flavors to choose from!

And then I got a call on my cell and walked away to continue my conversation.

Did I go back and buy ice cream? No.

You know, your customers can get easily overwhelmed in our home party business too, especially when you’re trying to book a party with them. You might think they’re not interested–reality is so much is going on in their heads and so many decisions/choices to make. Help them by focusing on a date instead of focusing on whether or not to have a party!

TIP: when you’re out giving a party, avoid the general announcement: “If any of you would like to have party, see me later.”

What to do instead?

Take a wall calendar, mark off the days you are already booked or not available with a big “X.” You don’t have to put the particulars on any of the dates, just mark them off with an “X.”
At the end of your presentation, give your brief pitch about booking a party. Then just pass the calendar over to one person and say:
“OK everybody, here are the dates I have available. Next month, I have July 14, 21 and Aug 8 open. Pencil in your name and number with your choice.”

The same applies for postings on your Facebook, Twitter and other social sites. Whenever possible, post 2 or 3 dates out you want to book and then post “I have only have July 20 or 29th open, get your preferred date first, book with me now!”

Works like a charm!

–Rina Valan

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One Comment

Deb Bixler September 20, 2011

This is the first lesson that every direct seller should learn. Establish a sense of urgency by making your calendar look as though you are really busy!!

Once upon a time, in 1984, a woman named Rina Valan was frustrated about the limits placed on women in the business world and in their personal relationships. Back then, you literally had one choice: raise a family or have a career. In addition, if women complained of lack of pleasure with a partner, it was just assumed she was ‘frigid.’ Those choices were just not acceptable to Rina, and so her mission because clear to be that champion for the financial and personal well-being of women and their partners. With a $10,000 loan from her mother and drawing out all her cash advances on credit cards, in August 1984 Rina started Fantasia Home Parties in a small dusty warehouse in Elizabeth, NJ. She loved her 3 year old daughter so much that she could not bear to leave her with a sitter, so she took her to work every day. In the evenings would train new consultants so they could sell at home parties and be able to support their families AND be there to take care of them too. Today, Rina and her daughter, Emily, still work side by side. So 30 years later, Fantasia Home Parties stands as the pioneer and leader in romance home parties. As one of the founding member of CAHPA (Certified Adult Home Party Association), Fantasia continues to forge the trail and we make it possible for women to be equals in matters of the heart, personal pleasure, or providing income for themselves and family. Some of us do it in pink high heels or sneakers, some are single or married, some are single moms, or some of us are even taking care of own moms. With over 33 years of executive experience in the Home Party and Direct Selling business, her personal attention and real life experience is the backbone of our team. It is not unusual that she shares her working experience daily by coaching and with personal support with both new and experienced consultants.

One Comment

Rina Valan, President and Founder of Fantasia Home Parties