Do you know how many different varieties of ice cream Ben & Jerry’s has? Oh my gosh, I made the mistake of walking by their ice cream selection at the grocery store yesterday. I literally froze in my tracks (pun intended!)
The problem? I was incredibly overwhelmed-there were DOZENS and dozens of varieties and flavors to choose from! Ten minutes later and I was still pacing the aisle, and still could not decide on a flavor.
And then I got a call on my cell, and left to continue my conversation.
Did I go back and buy ice cream?
No.
You know, your customers can get easily overwhelmed in our home party business too, especially when you’re trying to book parties. It’s not that they’re not interested, but so much is going on in their heads and so many decisions/choices to make. Help them by FOCUSING on a date instead of focusing on whether or not to have a party!
TIP: when you’re out giving a party, avoid the general announcement:
“If any of you would like to have party, see me later.”
What to do instead? 
Take a wall calendar, mark off the days you are already booked or not available with a big “X.” You don’t have to put the particulars on any of the dates, just mark them off with an “X.” At the end of your presentation, give your brief pitch about booking a party. Then just pass the calendar over to one person and say:
“OK everybody, here are the dates I have available. Next month, I have July 14, 21 and Aug 8 open. Pencil in your name and number with your choice.”
The same applies for postings on your Facebook, Twitter and other social sites. Whenever possible, post 2 or 3 dates out you want to book and then post “I have only have July 20 or 29th open, get your preferred date first, book with me now!”
Works like a charm!
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Rina Valan, President and Founder of Fantasia Home Parties
