Psst.
Let me ask you one little question…
When you call or email someone about your business, do you give them so much information at one time that you resemble a garbage truck? Just like the ones in your neighborhood and when the back up lights come on and you hear ‘beep beep beep’ and then you just dump ALL this information on them? Whoa!
I call that “Info-Dumping.”
Info-dumping is one of the fastest ways to completely overwhelm someone to the point of turning them away from you. And sometimes, it can be forever.
Info dumping can be very costly whether you’re booking a home party, hostess coaching, responding to someone who’s interested in being a sales rep, or basically any question or inquiry.
And this is also true when it comes to those hostess packs you mail or hand to them. Pack them with so much paper, forms, ‘musts’ and ‘why’s and it will be thrown into the pile of stuff that gets looks with last year’s newspapers.
Emails? People just stop reading the first few lines, especially if you got lots of attachments and paragraphs. Keep them brief, you can always send more emails! And besides, if gives you another reason to write, to connect. Give them everything up front and then you have nothing to pique their interest in a follow up.
Teeny bits of information. Frequently.
Yes, you.
It works.
Rina Valan, President and Founder of Fantasia Home Parties
