I got Brain Freeze walking down the ice cream aisle in the grocery store yesterday. Why?
Because nearly a hundred varieties of ice cream called out to me!
I literally froze in my tracks (pun intended!)
So what’s the problem?
I was incredibly overwhelmed. DOZENS and dozens of varieties and flavors to choose from!
And then I got a call on my cell and walked away to continue my conversation.
Did I go back and buy ice cream?
No.
The same thing can happen with your customers at your home parties. They get easily overwhelmed. You ask for a booking and you hear crickets.
You assume they’re not interested.
The reality? So much is going on in their heads and so many decisions/choices to make.
Help them by focusing on a date instead of focusing on whether or not to have a party!
TIP: when you’re out giving a party, avoid the general announcement: “If any of you would like to have party, see me later.”
What to do instead?
-Take a wall calendar, mark off the days you are already booked or not available with a big “X.”
-You don’t have to put the particulars on any of the dates, just mark them off with an “X.”
-At the end of your presentation, give your brief pitch about booking a party. Then just pass the calendar over to one person and say:
“OK everybody, here are the dates I have available. Next month, I have July 14, 21 and Aug 8 open. Pencil in your name and number with your choice.”
The same applies for postings on your Facebook, Twitter and other social sites. Whenever possible, post 2 or 3 dates out you want to book and then post “I have only have July 20 or 29th open, get your preferred date first, book with me now!”
Works like a charm!
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